Democrats who monitor advertising spending now put at five the number of states where Senator John McCain is reducing his advertising – New Hampshire, Wisconsin, Colorado, Maine and Minnesota.
In essence, Mr. McCain’s campaign has decided to spread the advertising time he bought for the upcoming week in those states over the next two final weeks.
While station managers in the affected states said they were not ruling out the possibility that Mr. McCain would pump money back in before election day, on Nov. 4, the move represents a stark reordering of priorities.
As the saying goes, actions speak louder the words. McCain flaks can tell us over and over again that they have not given up on Colorado but their actions betray them. Slashing your advertising in a state where you have little ground presence is not a move that a competitive campaign would make.