The crowd enveloping Barack Obama when he accepts the Democratic nomination for president at Invesco Field at Mile High will be asked to get to work for the privilege of witnessing the historic event live.In a half-hour interview Wednesday with The Denver Post, Obama's deputy campaign manager, Steve Hildebrand, said he wants to use the ticketing process as a massive recruitment tool meant to bring in supporters from all 50 states and energize them to carry the campaign into the final 60 days of the general election.
"We're going to ask those 80,000 people in that stadium to march out of there and go with very specific instructions and goals to register millions of new voters," Hildebrand said.
Phenomenal idea. It avoids placing a dollar value on tickets, which could effectively exclude some who would otherwise like to attend. Beyond that though it works on two levels - it's a carrot to get people who have may not have ever participated in a political campaign engaged in the process and civic duty and it adds boots on the ground for Democratic politicians.
Well executed ground games win elections. I have no doubt that Obama's ground game will be (already is) well planned out, well funded and will tap cutting edge technologies and methods. The key for a national campaign though is recruiting that critical mass of volunteers to do the door knocks, to do the lit drops, to make the phone calls and to register the new voters.
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