The birth of a meme

Good description,

The ‘Obama gaffes’ thing is a right-wing chant of the eternal shifting Now[sic]... The idea, as with all these chants, is to repeat it a lot, winkingly for awhile, until they forget that it’s just something they made up to be saucy and pugnacious. Then it becomes true, and thus are worlds created through gradual accretion. It will become a fact through which other facts can be proved.

Wash, rinse, repeat. This is actually a fairly accurate description of how half-truths and smears are born and enter the political lexicon.

It will only really take off if the mainstream press seize on it the way they jumped on the Gore "invented the internet" nonsense. Thus far 2008 seems to be different than 2000 so far but you can't underestimate the self-loathing liberals in the media and their ability to project right-wing nonsense onto Democratic candidates.